Where Partywinkel.nl started
Thanks to the new Shopify Plus environment, the team at Partywinkel can respond faster to changes and customer needs. Adding products, updating content and managing international markets can now be done from a single central place, allowing them to work more efficiently and focus better on growth.
Partywinkel.nl came from eight fragmented stores. The move created one central Shopify Plus environment so the team could manage products, content and international markets from one place.
- 01Eight fragmented stores
- 02More than 10 million items in the migration scope
- 03Multiple European markets to serve from one central environment
- 04Translations and offers that needed to vary by country
- 05Marketing and marketplace feeds that needed named connections
a future-proof platform for international expansion
Syncer set up integrations with Google Tag Manager and Google Ads (via Shopify Web Pixels), allowing Partywinkel.nl to track and steer their marketing campaigns precisely. The Channable integration supports product feeds for multiple marketplaces, and Shopify Flow automations streamline recurring processes.
How the migration ran
One central Shopify Plus environment with the market stack around it.
Discovery
The starting point was eight fragmented stores and a need for central management. The target was one Shopify Plus environment for multiple European markets.
Data migration
More than 10 million items were migrated into the central Shopify Plus environment. The public case does not break that total down by record type.
SEO migration
The public case does not provide separate SEO metrics or redirect details. It does describe translations and country-specific offers in the multi-market setup.
Storebuild
The new environment was set up for central product and content management across markets. Google Tag Manager, Google Ads, Channable and Shopify Flow were connected around the shop.
Go live
Partywinkel.nl went live on 11 July 2024 with one central Shopify Plus environment for its European markets.