Where ellemilla started
Before Syncer existed, there was one project that set everything in motion. ellemilla was looking for a new foundation for growth and experience, and chose to switch from Lightspeed to Shopify Plus. That choice became the beginning of our approach: and later of Syncer itself.
The public case describes an online fashion store looking for a new foundation for growth and experience. A custom brand world, structured data and a store ready for weekly collection drops were part of the move to Shopify Plus.
- 01A 1M+ item migration from Lightspeed
- 02Products, variants, content, customers and orders to move
- 03A custom store experience built around the brand
- 04A foundation for more traffic and collection drops
From sketch to bespoke
Together with the ellemilla team we translated the brand world into a fully custom design. Soft materials in imagery, warm copy and clear flows resulted in a store that feels like a stylish wardrobe you love to open. The design was built up pixel by pixel into one consistent experience from home to checkout.
Data that adds up
The contents of the existing store moved across carefully. Products, variants, content, customers and order history all found their place in Shopify Plus with attention to structure and findability. That kept everything familiar for returning customers while the new environment was ready for more traffic and more collection drops.
What we learned and why it matters
This very first project taught us how to bring creation, technology and migration into one rhythm. We developed approaches for data mapping, test rounds and design sprints. Those lessons formed the blueprint for the way Syncer tackles projects today.
The result
ellemilla got a faster and nicer store that strengthens the brand identity and gives room for weekly drops and campaigns. For us, it was the birth of a method and a team that has since delivered countless migrations.
How the migration ran
The first project behind the approach that later became Syncer.
Discovery
The case frames the project as a move from Lightspeed to Shopify Plus for a new foundation for growth and experience.
Data migration
The published scope names products, variants, content, customers and order history. The case reports 1M+ items migrated.
SEO migration
The public case discusses structure and findability but does not publish a separate SEO workstream or ranking result.
Storebuild and go live
The teams translated the brand world into a custom design and launched on 3 February 2020.