Why Vuur & Rook moved
At Vuur & Rook everything revolves around fire, flavour and getting together. As Europe’s largest Low & Slow BBQ shop, they offer an extensive range of BBQs, grills, smoking supplies, sauces, rubs and accessories for beginners and seasoned pitmasters alike. This is where outdoor cooking comes to life: together, with passion and top quality.
Vuur & Rook is a European BBQ and smoking retailer. The ambition was a renewed store with modern technology, without losing the familiar feel, functionality, design or administrative workflows.
- 0180,000 items in the published migration scope
- 02Products, customer data and historical orders transferred
- 03Existing design and familiar functionality rebuilt on Shopify
- 04A Shopify back office configured around daily workflows
Vuur & Rook, a household name among BBQ and smoking enthusiasts in Europe
They wanted to share their passion even better with modern technology. The ambition: a fully renewed, powerful store without losing the familiar feel and functionality. Crucially, all existing data, the design and administrative workflows had to come along cleanly.
Seamless data migration
Syncer delivered a full and reliable transfer of all data to Shopify. Products, customer data and historical orders were migrated precisely and professionally, so Vuur & Rook didn’t lose anything and could keep selling right away.
A familiar design, completely rebuilt
With an eye for style and experience, the existing Lightspeed design was carefully migrated to Shopify, thanks to the Syncer design service. The result is a new store that feels familiar to existing customers, but runs on a much more powerful platform.
Shopify back office fully bespoke
From the technical migration, Vuur & Rook moved to a Shopify environment with a Shopify connection in which the entire back office was set up. This gave the team a user-friendly management system, fully tuned to their daily processes and the dynamics of their business.
The result
Thanks to this migration, Vuur & Rook now has a modern, robust store on Shopify that reflects the brand’s rich experience. The familiar design and full data integrity make the transition seamless, while the new backend offers plenty of room for growth, efficiency and further optimisation.
How the migration ran
The published case follows the move from source data to a rebuilt Shopify store.
Discovery
The source data and store structure were mapped before the move.
Data migration
Products, customer data and historical orders were transferred into Shopify, with the published scope checked before go live.
Storebuild
The new Shopify store was prepared around the existing brand and the operating needs described in the case.
Go live
The store moved to Shopify on the published go live date, with the migrated data available in the new environment.
Services used
Syncer design service
The existing Lightspeed design was carefully rebuilt in Shopify so the new store kept its familiar feel.