Where The Gift Label started
The Gift Label was growing fast internationally and needed a platform that could keep up. The switch to Shopify had to deliver scalability and reliability, while preserving the unique style that makes the brand so recognisable.
The Gift Label sells gift boxes, hand care, body care and home fragrances. The brand came from Magento and needed to bring more than 3 million catalog items to Shopify while keeping its personal, stylish storefront.
- 01More than 3 million catalog items from Magento
- 02An assortment spanning gifts, hand care, body care and home fragrance
- 03A personal brand experience that had to carry into Shopify
- 04A six month migration ending with the 2 June 2025 go live
Data and features without loss
Syncer took on the full data migration: products, customers, orders, content and SEO were carefully migrated. The B2B features were also preserved, including customer groups, specific prices and tiered discounts. That kept both consumer and business customers assured of a familiar experience.
Personalisation and integrations
To give customers even more freedom, personalisation in Shopify was enabled so products can easily be customised. In addition, Syncer set up integrations with Exact Online, MyParcel and Mollie. With a store clone the familiar design was preserved and the transition for customers was seamless.
Result: scalable and recognisable
Thanks to the collaboration with FRMWRK and Syncer, The Gift Label now has a scalable Shopify environment ready for further growth. The design feels familiar, the processes are more efficient, and the store combines style with power.
How the move ran
A six month move from Magento to Shopify, with the brand experience in view.
Discovery
The source platform, catalog size and migration window were set out before the move began.
Data migration
The catalog was prepared for the move from the source platform into the Shopify model.
SEO migration
The migration plan kept the storefront and its discoverability in view while the catalog moved.
Storebuild
The new Shopify storefront was prepared around the shop’s existing assortment and brand.
Go live
The migration reached its published go live date on Shopify.