Where Iedereen Loopt started
Iedereen Loopt is a pioneer in barefoot and minimalist shoes, focused on a growing group of people who want to move more consciously. The existing Lightspeed store offered too little flexibility to keep growing and was a challenge in combination with the physical point of sale. They needed a modern platform that is scalable, can be used in multiple languages and brings online and offline sales together.
Iedereen Loopt is a specialist in barefoot and minimalist footwear. The public case says the Lightspeed store offered too little flexibility for growth and was difficult to combine with the physical point of sale.
- 01A 42,000 item migration from Lightspeed
- 02Products, customers and orders to move to Shopify
- 03A physical store that needed to connect with online sales
- 04Multiple languages for a wider audience
Syncer guided the full migration and carefully migrated all data: including 42,000 products, customers and orders: to Shopify. At the same time the switch to Shopify POS was made, so the online shop and the physical store are seamlessly connected. The new environment was set up with a bespoke Syncer theme and a fully configured Shopify back office, so the team could get started right away. Additional languages were also added, so Iedereen Loopt can now reach a larger international audience.
The result is a modern Shopify store with simplicity, clarity and ease of use at its heart. Thanks to the migration Iedereen Loopt now has a powerful platform ready to bring the barefoot philosophy to even more customers: without having to worry about technology or management.
How the migration ran
A four month move that connected the web shop and physical store.
Discovery
The public case identifies flexibility, the physical point of sale and multiple languages as the central project needs.
Data migration
The case states that 42,000 products, customers and orders were migrated to Shopify.
SEO migration
The public case does not publish a separate SEO workstream or ranking result, so this story makes no claim about either.
Storebuild and go live
The new Shopify store used a bespoke Syncer theme, a configured back office, Shopify POS and additional languages. It went live on 6 February 2025.