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Switching costs vs. growth opportunities: why moving to Shopify is easier than you think.
Reducing switching costs is a crucial aspect of Syncer's business model. The process of moving to a new platform — say from Lightspeed to Shopify —...
- Published November 28, 2024
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Integrating augmented reality (AR) in online shopping: a look at 2025
The world of e-commerce is changing at lightning speed, and augmented reality (AR) is at the forefront of this transformation. As the technology ad...
- Published November 26, 2024
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The impact of AI-driven shopping assistants on e-commerce in 2025
The impact of AI-driven shopping assistants on e-commerce in 2025The world of e-commerce never stands still. With the growing adoption of artificia...
- Published November 19, 2024
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The impact of the Trump win on e-commerce: what the future holds for online stores
The re-election of Donald Trump as president of the United States brings new changes for the global e-commerce industry. Trump's protectionist and ...
- Published November 6, 2024
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Discount fatigue? How brands can offer real value during the sales season
Every year more sale days seem to appear: from Black Friday and Cyber Monday to Singles' Day, Amazon Prime Day and various local discount days. To ...
- Published November 1, 2024
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Platform migration without SEO loss: how Syncer helps you preserve your SEO performance
Migrating to a new platform brings many benefits, but also many concerns. One of the biggest hurdles customers experience in a migration is the fea...
- Published October 28, 2024
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International growth: why Shopify is the ideal choice for international e-commerce
In the world of e-commerce there are significant differences per country, such as variations in payment preferences, logistics and customer behavio...
- Published October 16, 2024
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Why more and more brands are choosing Shopify as their e-commerce platform
In the world of e-commerce, more and more start-ups and established brands are looking for the right platform to strengthen their online presence. ...
- Published October 10, 2024
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Black November: how sales days are turning into sales weeks
The traditional Black Friday sales day has undergone a real transformation in recent years.
- Published October 4, 2024
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Best Shopify themes for your niche: what suits your brand experience and sales strategy?
Choosing the right Shopify theme can make a big difference for your online store. Shopify offers countless themes, but many of them mainly target t...
- Published October 1, 2024
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Personalisation and customer retention in e-commerce: the key to success in 2024
In recent years we've seen huge growth in e-commerce, with more and more businesses focusing entirely on online sales. But that growth brings a big...
- Published August 8, 2024
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Why would you switch from Lightspeed to Shopify?
So you have an online store and use Lightspeed. Sounds like a good plan, right? But let's be honest: the world of e-commerce is changing fast. If y...
- Published July 25, 2024
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11 processes that Syncer replaces in an automated migration to Shopify
When migrating a store to Shopify, pitfalls and mistakes are common, especially for businesses going through such a migration for the first time. H...
- Published July 18, 2024
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Smart shoppers: how consumers and businesses approach sales strategies in 2024
In 2024 we see an ever more alert consumer — a smart shopper who no longer makes hasty purchases. With the abundance of tools and information at th...
- Published July 4, 2024
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Sales in times of inflation: how economic uncertainty affects the sales season
In a time of economic uncertainty and high inflation, consumers are increasingly critical of their spending. Instead of shopping carelessly, people...
- Published July 1, 2024
