Migrate to Shopify without the hassle. Ignite a project.
- © 2026 All rights reserved. Syncer® is part of the S.Y.K. Group.
Customer Story: TriathlonWorld — Migration to Shopify Markets | Syncer
Customer Story: TriathlonWorld
TriathlonWorld is the specialised Dutch online store for triathlon gear: wetsuits, bikes, running shoes, swim equipment and everything else a triathlete needs. Migrating to Shopify made international growth possible through Shopify Markets.
About TriathlonWorld
TriathlonWorld serves both recreational and professional triathletes with a carefully curated range from top brands. The store has a strong position in the Netherlands and ambitions to expand internationally to Belgium, Germany and the UK. Alongside B2C, TriathlonWorld also serves triathlon clubs and sports associations with a small B2B component.
The challenge
- International range — products are supplied by international brands with multi-currency pricing that needed correct mapping
- B2C plus small B2B — two customer groups with different prices and order processes
- Technical product specs — bikes, wetsuits and electronics have extensive specs that had to be stored correctly
- International expansion — the new setup had to be ready for markets outside the Netherlands
Our approach
- Shopify Markets setup — we configured Shopify Markets for the Netherlands, Belgium, Germany and the UK with local currencies, languages and tax rules
- B2B setup — through Shopify Plus B2B we configured a separate login environment for club customers with specific price lists
- Syncer AI Engine™ — all technical product specs were set up as structured metafields for better discoverability and filtering
- SEO Guard™ — URL structure protected for every priority product page
- Mobile performance — the new Shopify theme is mobile-first, critical for an audience that often shops from sports apps
The result
- International-ready — Shopify Markets active for four markets; international sales started right after go-live
- Improved mobile performance — load times on mobile significantly improved
- Working B2B environment — club customers can order easily with their specific pricing
- All SEO rankings preserved — no loss of organic positions
Customer reaction
"We wanted to grow internationally, but our old platform made that almost impossible. Syncer didn't just migrate us to Shopify — they made us international-ready out of the box with Shopify Markets. Exactly what we needed."
— TriathlonWorld