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Customer Story: Beef Exclusief — Migration to Shopify | Syncer
Customer Story: Beef Exclusief
Beef Exclusief is a premium online butcher and BBQ specialist focused on dry-aged beef, wagyu and exclusive cuts. The Shopify migration required careful handling of refrigerated and frozen products and the complex shipping rules that go with them.
About Beef Exclusief
Beef Exclusief delivers premium meat products directly to consumers across the Netherlands. The range includes dry-aged steaks, wagyu, BBQ boxes, marinades and accessories. Products ship chilled or frozen, with strict requirements for delivery dates and shipping conditions.
The challenge
- Refrigerated and frozen products — shipping requires day-specific delivery, cold packaging and product-level instructions
- Complex shipping rules — products can't ship together if their cooling times conflict; certain products are only available on certain delivery days
- Product presentation — premium meat needs rich product pages with cooking tips, origin information and certifications
- Customer data and order history — repeat customers are core to the business; preserving order history was essential
Our approach
- Shipping rules migration — we analysed all existing shipping rules and translated them into Shopify Shipping Zones and rate configurations, plus an app for day-specific delivery
- Rich product pages — metafields for origin, ageing time, certifications and cooking tips were set up as structured data
- Syncer AI Engine™ — the catalogue including all specifications was transformed automatically into Shopify's data model
- Full customer data migration — customer database, order history and favourite products were transferred completely
- LiveSync® — zero-downtime go-live, with continuous sync up to the cutover
The result
- Complete data migration — all customer data, order history and products successfully transferred
- Working shipping rules — day-specific delivery configured correctly in Shopify
- Improved product presentation — richer product pages with structured information about origin and preparation
- Zero downtime — no interruption to the order flow during the cutover
Customer reaction
"The shipping logic for our fresh meat was our biggest concern about the migration. Syncer solved it perfectly — day-specific delivery works exactly as we wanted. And our customers could log in straight after go-live with their existing accounts."
— Beef Exclusief