Vuur & Rook, a household name among BBQ and smoking enthusiasts in Europe
They wanted to share their passion even better with modern technology. The ambition: a fully renewed, powerful store without losing the familiar feel and functionality. Crucially, all existing data, the design and administrative workflows had to come along cleanly.
Seamless data migration
Syncer delivered a full and reliable transfer of all data to Shopify. Products, customer data and historical orders were migrated precisely and professionally, so Vuur & Rook didn’t lose anything and could keep selling right away.
A familiar design, completely rebuilt
With an eye for style and experience, the existing Lightspeed design was carefully migrated to Shopify, thanks to the Syncer design service. The result is a new store that feels familiar to existing customers, but runs on a much more powerful platform.
Shopify back office fully bespoke
From the technical migration, Vuur & Rook moved to a Shopify environment with a Shopify connection in which the entire back office was set up. This gave the team a user-friendly management system, fully tuned to their daily processes and the dynamics of their business.
The result
Thanks to this migration, Vuur & Rook now has a modern, robust store on Shopify that reflects the brand’s rich experience. The familiar design and full data integrity make the transition seamless, while the new backend offers plenty of room for growth, efficiency and further optimisation.
