From creative gifts to digital impact
The Gift Label was growing fast internationally and needed a platform that could keep up. The switch to Shopify had to deliver scalability and reliability, while preserving the unique style that makes the brand so recognisable.
Data and features without loss
Syncer took on the full data migration: products, customers, orders, content and SEO were carefully migrated. The B2B features were also preserved, including customer groups, specific prices and tiered discounts. That kept both consumer and business customers assured of a familiar experience.
Personalisation and integrations
To give customers even more freedom, personalisation in Shopify was enabled so products can easily be customised. In addition, Syncer set up integrations with Exact Online, MyParcel and Mollie. With a store clone the familiar design was preserved and the transition for customers was seamless.
Result — scalable and recognisable
Thanks to the collaboration with FRMWRK and Syncer, The Gift Label now has a scalable Shopify environment ready for further growth. The design feels familiar, the processes are more efficient, and the store combines style with power.
