From 8 fragmented stores to 1 centralised e-commerce machine.

  • Logo

  • Legacy platform

    Lightspeed

  • New platform

    Shopify Plus

  • Aantal entiteiten

    10M+ items

  • Doorlooptijd

    6 maanden

  • Livegang

Partywinkel.nl is the destination for party supplies in the Netherlands and beyond. With an extensive range and millions of customers worldwide, Partywinkel decided to step up to Shopify Plus to grow faster and more efficiently internationally.

Customer focus and flexibility in management

Thanks to the new Shopify Plus environment, the team at Partywinkel can respond faster to changes and customer needs. Adding products, updating content and managing international markets can now be done from a single central place, allowing them to work more efficiently and focus better on growth.

a future-proof platform for international expansion

Syncer set up integrations with Google Tag Manager and Google Ads (via Shopify Web Pixels), allowing Partywinkel.nl to track and steer their marketing campaigns precisely. The Channable integration supports product feeds for multiple marketplaces, and Shopify Flow automations streamline recurring processes.

“Thanks to the multi-market approach, Partywinkel.nl can now serve multiple European markets from a single central Shopify Plus environment, with translations and tailored offers per country.

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