Babywinkel simplifies international growth with a single powerful Shopify Plus store

Babywinkel is the largest Dutch online baby store. With more than 50,000 carefully selected products — from food and care to toys and nursery decoration — they help parents make a safe, stylish and easy start. Best-in-class service, fast delivery (order by 23:59 for next-day delivery) and free returns make shopping worry-free.

From fragmentation to unified management

Babywinkel ran three separate Lightspeed stores, each managed apart — a costly and inefficient setup. The goal was clear: one clear, scalable and future-proof store. With Syncer’s multi-market migration the three stores were brought together in one Shopify Plus environment, where everything is centrally and smoothly steered.

A store in one fluid motion

Syncer set up Shopify Plus end-to-end, including configuring Shopify Markets for the different markets. This makes management much simpler and lets Babywinkel respond flexibly to growth across regions.

A fresh design while keeping recognition

The existing design got a modern update, with fresh accents and the familiar look customers love. The frontend feels new and familiar at the same time, making the transition seamless for shoppers.

Result — more control, less hassle

With one powerful Shopify Plus store, Babywinkel now has a solid base to keep growing. Extra efficiency, better performance and a uniform shopping experience for all customers set the standard for success.

'By merging our stores into a single Shopify Plus environment with Syncer we regained control and space — with the familiar look and feel and future-proof management.'

Calculate your migration

No assumptions, no cut-and-paste, no risks. Our proprietary tooling and proven framework guarantee a flawless, zero-downtime transition to Shopify.

Something complex in your mind? Reach us.

Let's turn your technical bottlenecks into scalable architecture. Reach out for a no-nonsense conversation about your next e-commerce move.
Contact