You're running a B2B or wholesale store on WooCommerce, Magento or Lightspeed. It works — more or less. Separate plugins for customer groups, manually maintained price lists, purchase prices that are never quite right. Every time you onboard a new business customer, it's a logistical circus.
Shopify Plus offers a fully native B2B platform that turns this circus into one streamlined, professional sales channel. And Syncer.nl ensures your B2B data — customer groups, price lists, order history — comes along flawlessly. No manual work, no losses. In this article we explain what Shopify Plus B2B is, which features you get, and how the migration works.
WooCommerce, Magento and Lightspeed were built for B2C — and you can tell. B2B functionality is bolted on via plugins, custom work or separate systems. The result: technical debt, slow pages and maintenance that never ends.
Familiar problems:
The question isn't whether you should migrate, but when — and how you do it without chaos.
Shopify Plus contains a fully native B2B environment that runs alongside your B2C store. No external plugins, no custom work: everything is in the platform by default. Business customers get their own portal, their own login and their own buying experience.
The core B2B features of Shopify Plus:
| Feature | What it does |
|---|---|
| Company accounts | Multiple employees per company, each with their own roles and purchase rights |
| Catalogs & price lists | Unlimited number of catalogs, assigned per company or location with their own purchase prices |
| Net prices | Show prices excluding VAT to business customers, including reverse-charge EU VAT functionality |
| Minimum order values | Set minimum order amounts and minimum quantities per product per customer group |
| Volume pricing | Volume discounts on larger orders, calculated automatically at checkout |
| Payment terms | Order on account, net 30/60 days — configurable per customer |
| Quick reorder | Customers easily reorder previous orders via their portal |
This is the heart of every B2B operation: your customer A pays €18.50 per unit, customer B pays €21.00, and customer C has a special dealer price. On legacy platforms this is an admin nightmare.
On Shopify Plus you set up catalogs: product sets with their own prices per company or location. You can use fixed prices or percentage discounts on the standard retail price. Multiple catalogs are possible per customer — handy when a wholesaler buys both A- and B-grade items at different margins.
Shopify always shows the lowest price when multiple catalogs apply. That way the customer automatically benefits from the best deal without manual intervention from you. According to the Shopify Help Center documentation, the number of catalogs on Shopify Plus is unlimited — on lower plans this is capped at 3.
A purchasing manager at a retail chain isn't the only one ordering. There are assistants, branch managers, regional buyers. On Shopify Plus you set up multiple users per company account, each with their own permissions:
This makes Shopify Plus suitable for enterprise B2B customers with decentralised purchasing structures — think franchise networks, building materials wholesalers or medical suppliers.
The technical migration to Shopify Plus isn't the problem — the data is the problem. Think about:
Moving this manually takes months. Error-prone, expensive and demotivating for your team.
Syncer.nl uses Live Sync®, a proprietary synchronisation technology that brings your full B2B data over to Shopify Plus via API. Automated, validated and verifiable.
What Live Sync® does for B2B migrations:
The result: no downtime for your B2B customers during the migration. They don't notice the technology switch — but they do notice that the platform is suddenly faster, clearer and nicer to use.
| Platform | B2B data challenge | Live Sync® solution |
|---|---|---|
| WooCommerce | Price lists in B2BWoo or Wholesale Prices plugin — not exportable by default | Live Sync® reads plugin tables directly via the WooCommerce API |
| Magento | Complex customer groups, tier pricing, custom catalogs in the database | Full extraction via Magento REST API + custom mapping to Shopify Plus catalogs |
| Lightspeed | Customer-specific discounts in Lightspeed are hard to translate 1:1 | Live Sync® maps Lightspeed customer groups to Shopify Plus Company accounts with catalogs |
After the migration, your business customers get an experience they immediately recognise as professional:
That's the B2B experience business buyers in 2025 expect. Not a separate spreadsheet or a form on your contact page — but a modern, self-service buying environment.
Whether you have 200 or 2,000 wholesale customers: Syncer.nl brings your B2B data over to Shopify Plus completely and without errors. Customer groups, price lists, order history — all via Live Sync®, no manual work.
Want to know how much work your specific B2B migration involves? Schedule a free migration scan and find out in a single conversation.
📋 Request a free B2B migration scan →
