Every Shopify deal has a migration hiding inside it. The moment a merchant signs, the next ninety days quietly turn into a data project instead of a design project.
Agencies pitch strategy, theme and storefront. Then somebody has to move hundreds of thousands of products, years of customer records and a decade of SEO equity. That work rarely appears in the statement of work, so it eats the timeline instead of the budget.
Syncer takes the part nobody wants to scope. We run the data and the SEO layer in the background while the agency keeps the relationship and the launch date.