B2B on Shopify Plus: what to expect after migrating from Magento or Shopware

Running a B2B or wholesale business on Magento or Shopware means you probably built your customer groups, negotiated pricing, and order rules yourself — module by module, extension by extension. When B2B merchants migrate to Shopify Plus, one of the first questions is always the same: will we lose functionality, or does Shopify actually do this better? The honest answer is: it's different, and for most B2B operations, that difference works in your favor.

This article walks through what changes operationally when a B2B store moves from Magento or Shopware to Shopify Plus — from customer segmentation to pricing logic to the checkout itself — so you know exactly what to expect once the migration is done.

The situation: custom-built B2B vs. native B2B

On Magento (Adobe Commerce), B2B functionality — company accounts, shared catalogs, requisition lists, quote workflows, credit limits — is either built into Adobe Commerce's B2B module or added through custom development and third-party extensions. On Shopware, B2B behavior for customer groups, net pricing, and volume discounts is typically achieved through a combination of core settings and plugins.

Shopify Plus takes a different approach: B2B is a native part of the platform. Companies, Locations, Catalogs, Price Lists, and Payment Terms are built-in objects in the Shopify admin, not add-ons. According to Shopify's own documentation, Plus merchants get an unlimited number of catalogs with direct assignment to companies and locations, while merchants on lower Shopify plans are capped at three active catalogs per B2B market. That distinction matters: if your Magento or Shopware store currently serves dozens or hundreds of pricing tiers, Shopify Plus is the tier built for that scale.

Challenges of this migration

Moving B2B logic between platforms is more involved than migrating a standard DTC catalog, for a few reasons:

• Customer group mapping — Magento customer groups and Shopware customer groups don't map one-to-one onto Shopify's Company/Location model. Each group typically needs to become a Company with one or more Locations, each carrying its own catalog and payment terms.
• Price list structure — Tiered pricing built with custom Magento price rules or Shopware advanced pricing needs to be translated into Shopify Catalogs and Price Lists, using either percentage adjustments or fixed prices per SKU.
• Quantity rules and volume pricing — Minimum order quantities, order increments, and volume price breaks need to be rebuilt using Shopify's native quantity rules, which work differently from Magento's tier pricing or Shopware's graduated scale prices.
• Order history and credit terms — B2B customers expect continuity: their order history, negotiated terms, and account status shouldn't reset the day you switch platforms.
• Payment terms — Net 30/60 invoicing, deposits, and partial payments need to be reconfigured to match how your business currently invoices B2B accounts.

None of this is a reason to avoid the move — but it does mean a B2B migration needs a data model, not just a product export.

How Syncer's Live Sync® handles it

Syncer.io's Live Sync® technology migrates your B2B store data directly through the source and destination platform APIs — Magento or Shopware to Shopify Plus — without asking you to export a single CSV file yourself. For B2B stores specifically, that means:

• Customer groups and organizations are mapped to Shopify Companies and Locations, preserving the relationship between a business account and its various buyers or branches.
• Custom pricing tiers are translated into Shopify Catalogs and Price Lists, so negotiated rates and volume discounts carry over instead of being rebuilt from scratch.
• Order history, addresses, and account metadata sync across so your B2B customers see continuity when they log in for the first time post-migration.
• Your store keeps taking orders throughout the migration window — Live Sync® keeps source and destination in sync until the moment you cut over, so there's no downtime window where B2B buyers can't place orders.

Because Syncer works at the API level rather than through manual imports, B2B-specific data — company hierarchies, price list assignments, quantity rules — moves with the same fidelity as standard product and order data.

What changes for your B2B customers day-to-day

Once the migration is live, several things typically improve for B2B buyers and for your internal team:

Area	Before (Magento/Shopware)	After (Shopify Plus)
Pricing per customer group	Custom price rules or plugins, maintained manually	Native Catalogs and Price Lists, unlimited on Plus
B2B and DTC in one store	Often requires two separate storefronts or heavy customization	Blended Store: one storefront, catalog-based visibility rules
Volume discounts	Tier pricing via extensions, inconsistent across products	Quantity price breaks configured per catalog, up to 10 tiers per product
Payment terms	Manual invoicing or third-party payment apps	Native Net 30/60 terms, deposits, and partial payments (Plus)
App/plugin maintenance	Multiple B2B extensions to patch and update	B2B features included in the Plus subscription, no separate fee

The Blended Store model deserves a special mention: Shopify Plus lets you run wholesale and direct-to-consumer sales from the same storefront and the same admin. Logged-out visitors see your standard retail prices; logged-in B2B buyers see the catalog and pricing assigned to their company location. Products can also be hidden from retail shoppers entirely and reserved for B2B accounts only. That's a meaningfully simpler architecture than the separate storefronts many Magento and Shopware merchants run today to keep wholesale and retail apart.

Results B2B merchants typically see

Merchants moving B2B operations from Magento or Shopware to Shopify Plus generally report three consistent outcomes:

• Continuity for buyers — because Live Sync® migrates order history and account data, returning B2B customers can log in and reorder without re-entering company information or losing their price agreements.
• Cleaner pricing management — instead of juggling several pricing extensions, catalogs and price lists live in one place, which reduces the operational overhead of updating prices across customer segments.
• Lower platform maintenance — B2B features being native to Shopify Plus (rather than a stack of extensions) means fewer plugin updates, fewer compatibility issues, and one subscription instead of licensing several B2B modules separately.

When this migration makes sense

Migrating your B2B operation from Magento or Shopware to Shopify Plus is worth serious consideration if:

• You're running (or want to run) both wholesale and DTC from a single storefront.
• Your current B2B setup relies on several extensions or plugins that each need separate maintenance and licensing.
• You want unlimited, company-specific pricing catalogs rather than a handful of shared customer groups.
• Your Magento instance is approaching end-of-life support, or your Shopware version requires a costly upgrade path regardless.
• You need net payment terms, deposits, or partial payments natively rather than through a separate invoicing app.

It's a less obvious fit if your B2B model depends on extremely deep, custom quote-to-order workflows or multi-level company hierarchies that go beyond what Companies and Locations currently support — in that case, a careful feature-by-feature comparison before migrating is worth the time.

What to expect from the process

A B2B replatform from Magento or Shopware to Shopify Plus doesn't have to mean downtime, lost customer data, or rebuilding your pricing structure from a spreadsheet. With Syncer's Live Sync® approach, your store stays live and taking orders while customer groups, catalogs, pricing, and order history sync in the background, and you control exactly when the cutover happens.

Curious what your own B2B migration would involve? Run a free migration scan and see what a Magento or Shopware to Shopify Plus move looks like for your specific catalog and customer base.

Sources

• Shopify Help: Catalogs and pricing in B2B
• Shopify: Best B2B Ecommerce Platforms for 2026
• IWD Agency: Shopify Plus vs. Adobe Commerce (Magento)